SaaS Research Lab is a research-driven intelligence platform that studies Software-as-a-Service businesses at scale. We collect public SaaS product data and run controlled experiments across participating SaaS websites.
Our mission is to replace guesswork with data. We analyze patterns across hundreds of SaaS products simultaneously, producing benchmarks that represent the actual state of the SaaS industry.
Mission: To discover what actually works in SaaS growth through large-scale research and experimentation.
Vision: To build the largest dataset of SaaS growth experiments and benchmarks — the definitive source for SaaS pricing strategy, conversion optimization, and product-led growth benchmarks.
We aim to function as an industry research institution for the SaaS ecosystem, similar to how Gartner serves enterprise technology or CB Insights serves venture capital.
Our research combines two complementary data collection approaches.
Systematic collection from SaaS websites using Apify and Claude AI analysis.
Controlled A/B experiments via the SaaS Experiment Network.
Built from direct website analysis and curated SaaS directories.
Every insight backed by verifiable data.
Companies contribute data, receive benchmarks.
Concrete recommendations in every study.
All data collected anonymously and aggregated.
We use Apify for web scraping, Claude by Anthropic for AI analysis, PostgreSQL and Airtable for data storage, Vercel for hosting, and Google Analytics for website analytics.
Started collecting data from SaaS pricing pages.
Released study on pricing tiers, freemium, and CTAs across 110 products.
Opened network for cross-site A/B testing.
Collecting data on onboarding flows across 500+ products.
Whether you're setting pricing, optimizing conversions, or benchmarking — our research has the data.