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Research reports

Large-scale studies with benchmarks, statistical analysis, and actionable recommendations for SaaS founders and growth teams.

2Live reports

110Products analyzed

24Data points each

LIVE PRICING INTELLIGENCE

Study of 110 SaaS pricing pages — 2026 benchmarks

Comprehensive analysis of pricing tiers, freemium adoption, price anchoring, billing frequency, and CTA patterns across 110 SaaS products in 12 categories.

54.1%freemium adoption

$29median starter

3.5avg tiers

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ACQUISITION MODEL · SHARE OF FIELD

Freemium54.1%

Free trial38.2%

Contact sales31.0%

Demo only22.4%

LIVE CTA CONVERSION

Which CTA converts best? Analysis of 110 SaaS pricing pages

We categorized every primary CTA across 110 SaaS websites to discover the most common conversion language, button styles, and terminology patterns.

69.1%mention “free”

42%“get started”

18%“try” language

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CTA LANGUAGE · SHARE OF FIELD

“Free” CTAs69.1%

“Get Started”42%

“Book Demo”24%

“Try” CTAs18%

Coming soon

COMING SOON · Q2 2026

SaaS Onboarding Patterns Report

Onboarding flows, signup steps, activation prompts, and time-to-value across 500+ SaaS products.

500+products

Q2 2026release

COMING SOON · Q3 2026

AI Feature Adoption in SaaS

How SaaS companies are positioning, naming, and promoting AI capabilities on their landing and pricing pages.

300+products

Q3 2026release

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