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Research-backed SaaS insights

Deep dives into SaaS pricing, growth experiments, CTA optimization, and product-led growth — backed by real data.

10Articles
6Live posts
1,000+Products analyzed
FEATURED PRICING RESEARCH

Why 54% of SaaS products choose freemium

Our analysis of 1,000 SaaS pricing pages reveals freemium as the dominant acquisition model — and shows exactly where it stops working.

8 MIN · MAR 2026 Read Article
FEATURED PRICING PATTERNS

The $29 anchor: why most starter plans land here

Data from our study reveals strong clustering around $29/mo for starter tiers — and a long, thin tail on either side.

$29 median starter tier
across 110 products
7 MIN · MAR 2026 Read Article

Coming soon

CTA OPTIMIZATION

69% of SaaS CTAs include “Free”

An overwhelming preference for free-first language.

5 MIN · COMING SOON
EXPERIMENTS

“Start Free Trial” beats “Get Started” by 28%

First results from a cross-site A/B test.

4 MIN · COMING SOON
AI ADOPTION

How SaaS products market AI features

How companies position AI capabilities on the page.

7 MIN · COMING SOON
ONBOARDING

SaaS onboarding flow patterns

Signup steps and time-to-value benchmarks.

5 MIN · COMING SOON

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