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NEW · STUDY OF 110 SAAS PRICING PAGES

Data-driven insights from thousands of SaaS companies

We analyze SaaS pricing, product growth strategies, and user behavior across thousands of products to uncover what actually works.

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LIVE GRID · SAAS PRICING What the field is doing
1,000+ PRODUCTS
24 FIELDS EACH
POSMODELSHARE OF FIELD%
01 Freemium
54.1
02 Free trial
38.2
03 Contact sales
31.0
04 Demo only
22.4
reading 116 pricing pages · updated continuously
SOURCED FROM
Product HuntG2CapterraTrustRadiusCrunchbase Product HuntG2CapterraTrustRadiusCrunchbase
HOW THE LAB WORKS

Thirty seconds, start to finish

From a room full of opinions to a number you can defend — the read, the benchmark, and the test that settles it.

01Read every pricing page the same way
02Score 24 fields per product
03Test the finding live across 47 sites
OUR APPROACH

Three pillars of SaaS intelligence

Structured data, controlled experiments, and published research — one knowledge base on what actually works.

Datasets

Structured data on pricing models, feature strategies, CTA patterns, and growth tactics from 1,000+ SaaS products.

EXPLORE DATA →
vs

Experiments

A collaborative network where SaaS companies run controlled A/B tests on CTAs, pricing, onboarding, and conversion.

JOIN NETWORK →

Publications

In-depth reports with benchmarks, charts, and recommendations a SaaS team can act on Monday morning.

VIEW REPORTS →
FEATURED STUDIES

Large-scale SaaS research

STUDY #1 — 110 PRODUCTS

Study of 110 SaaS pricing pages

Tier structures, freemium adoption, and CTA strategy across 110 real pricing pages.

Freemium54.1%
Free trial38.2%
Contact sales31.0%
Demo only22.4%
54.1%offer freemium
$29median starter
3.5avg tiers
STUDY #2 — CTA ANALYSIS

SaaS CTA patterns

Every primary CTA across 110 SaaS websites, categorized by conversion language.

69.1%mention “free”
42%“get started”
COMING SOON · Q2 2026

SaaS onboarding patterns

Onboarding flows, signup steps, and time-to-value across 500+ products.

THE SAAS GROWTH DATASET

Data that powers every insight

1,000+SaaS products
24Data points / product
38SaaS categories
54.1%Freemium adoption
$29Median starter

Pricing intelligence

Tier counts, price ranges, billing frequency, freemium adoption.

CTA patterns

Primary CTA language, button styles, conversion terminology.

Feature adoption

AI features, integrations, API availability, and benchmarks.

Growth patterns

PLG indicators, onboarding patterns, acquisition strategies.

SAAS EXPERIMENT NETWORK

Run controlled experiments across SaaS

Join a collaborative network where SaaS companies test CTAs, pricing, and onboarding — together.

Conversion optimization

What CTA language and signup flows actually convert.

Benchmark against peers

See how your metrics stack up against similar companies.

Access findings first

Early access to all reports and experiment results.

Lightweight integration

A single JS snippet — five minutes, zero perf impact.

01JoinApply with your product.
02InstallAdd a lightweight script.
03TestA/B tests run automatically.
04LearnGet aggregated benchmarks.
CTA BUTTON TEST · 47 SAAS SITES day 5 of 14
A“Get Started”3.2%
B“Start Free Trial”4.1%
B WINS +28% conversion

Result published back to every site in the network.

BUILT FOR YOUR ROLE

Research tailored to your goals

Set pricing and growth strategy with confidence

Our benchmarks show what comparable SaaS companies are doing — and what actually works at your stage.

54.1% of SaaS products offer freemium
RESEARCH REPORTS

Published reports

VIEW ALL REPORTS →
COMING SOON

SaaS Onboarding Report

Onboarding flows, signup steps, and time-to-value across 500+ products.

Q2 2026

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